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Morrow Bank background image

Translate a new brand identity to the new Morrow website

Morrow Bank logo
Morrow Bank background image

Translate a new brand identity to the new Morrow website

Morrow Bank logo
Morrow Bank background image

Translate a new brand identity to the new Morrow website

Morrow Bank logo

The Challenge

Morrow Bank had previously worked with another firm to establish the brand identity but needed help with expanding the visual profile and developing their new website, which was to be managed in a new CMS.

Morrow bank screenshots
Morrow bank screenshots
Morrow bank screenshots

The Solution

Our starting point was the new name, brand identity, three gradients and six primary colors. From this, a team of designers and developers from Stacc developed brand new web pages, a visual style guide and design system that will be used in years to come.

Some of the key words that was discussed early in the process were words such as “fresh”, “bold” and “kind”, which all gave associations to positivity and optimism “for a new tomorrow”.

The Result

These associations led us to fun, bold and bright design choices that sticks out in an otherwise conservative market. The team did everything from building a flexible CMS in Sanity, to copywriting, web-design, graphic design plus more.

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Morrow Bank

Morrow Bank is a fully digital bank with 10 years of experience in loans and credit, serving customers in Sweden, Norway, and Finland. The name “Morrow,” an old spelling of “tomorrow,” reflects the bank’s commitment to a brighter future.

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Region

Norway, Sweden, Finland

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Industry

Car Finance